A Leader in Operational Analytics

I’m a Senior Director, Marketing Analytics at Shell, focused on turning complex data into clear decisions that accelerate growth and strengthen customer impact. I lead strategic, cross-functional initiatives that connect marketing strategy, commercial priorities, and advanced analytics—translating customer and market signals into actionable insights for targeting, proposition design, and measurable performance improvement.

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My role centers on driving digital transformation across the marketing ecosystem by scaling modern data and analytics capabilities (e.g., automation, advanced measurement, AI/ML and GenAI-enabled workflows), improving how teams plan, execute, and optimize campaigns and customer journeys. I’m known for building alignment across stakeholders, establishing governance and repeatable operating rhythms, and developing high-performing analytics teams that deliver business outcomes, not just dashboards—while continuously raising the bar on innovation, quality, and value realization.